Whole Foods is one of my favorite places to go. I love the free samples and the overstocked beer cooler and the cheese people and the pre-made foods and the peanut butter machine and I love going with my 2 year-old who loves most of the aforementioned things but also loves to steal bagels and start eating them before I even noticed he stole them and I’m not sure what to say about this campaign other than that I hope it captured a little bit about what I love about Whole Foods and what other people love about Whole Foods but either way it was really, really fun to write.