At Waze I helped create and develop a program that lets you drive with some of your favorite pop cultural characters, musicians, celebrities, comedians and other people you’d want to drive with. The program includes voice navigation that’s equal parts helpful and engaging, 3d in-app vehicles and custom avatars.

For Pride Month, we partnered with Boy George. He told us people always say they wish they could grab a cup of tea with him, so we tried to make an experience that made it feel like you were having Tea Time with Boy George. It included turn-by-turn directions sprinkled with wisdom, encouragement and plenty of Boy George-isms.

We also invited fans to have a “conversation” with George by inviting them to submit questions which he then answered in an honest conversation about life, love, music and scones.

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